TOKUYAMA,Mitsue - Faculty of Informatics Department of Informatics

Faculty, Department/Institute

Faculty of Informatics Department of Informatics

Academic status (qualification)

Professor Apr. 1,2014

Undergraduate Degrees・University

Gakushuin University Faculty of Economics1998 Graduated

Graduate Degrees・University

Gakushuin University Master's Degree Program 2000 Completed
Gakushuin University Doctor's Degree Program 2003 ABD- Coursework completed

Academic Degrees

Mar. 2000 Gakushuin University

Research fields

Research fields	keyword
Marketing	;
Consumer behavior

Awards

Nov. 1,2004
Nov. 1,2002
Oct. 18,2020

Academic Associations

所属学会・団体名	役職名 (役職在任期間)
Japan Association for Consumer Studies
Japan Society of Marketing and Distribution
Japan Association for Cultural Economics
Japan Marketing Academy

Research Publications

No.	Type of publication	Date of publication (Date of presentation)	Title	Type of research result	Jointly authored or single authored
1	Papers1	2020/3～2020,03,00,,,	Place Branding's role in sustainable tourism	Academic Journal	Co-authored
2	Book2	2015/8/20～2015,08,20,,,	Introduction to Marketing: Studying through Cases	Monograph	Co-authored chapter
3	Book2	2015/4～2015,04,,,,	Mastering Case Study Research through Cases	Monograph	Co-author
4	Book2	2015/3/31～2015,03,31,,,	The Dynamics in East Asian Economies and Industries	Monograph	Co-authored chapter
5	Book2	2015/3/30～2015,03,30,,,	marketing for ultra-high involvement consumers	Monograph	Co-authored chapter
6	Papers1	2009/9～2009/92009,09,,2009,09,	Incorporating Biodiversity in the Japanese Private Sector: An analysis of a preliminary survey conducted on the Nippon Keidanren Business Association	In-house publication	Co-author

PapersUnrefereedAcademic JournalSingle-AuthorTOKUYAMA,Mitsue2022/3～

PapersIn refereedAcademic JournalCo-author;;;2021/2～

PapersIn refereedOtherCo-authorWAKABAYASHI, Hiroyasu;NAKAMURA,Yuki;TOKUYAMA,Mitsue;NAGAO,Masanobu2020/10～

PapersUnrefereedOtherCo-authorNAGAO,Masanobu;TOKUYAMA,Mitsue2020/9～

PapersPlace Branding's role in sustainable tourismUnrefereedAcademic JournalCo-authoredTOKUYAMA,Mitsue;NAGAO, Masanobu2020/3～

BookUnrefereedMonographCo-authoredTOKUYAMA,Mitsue;SATO,Yoichiro;KOHSAKA,Ryo;IIDA,Akiko;UCHIYAMA,Yuta;KISHIOKA,Tomoya;JINDAI,Hideaki;NAKAMURA,Yasushi2019/10/25～

PapersUnrefereedAcademic JournalCo-authorTOKUYAMA,Mitsue;NAGAO, Masanobu2018/12～

Academic presentationTOKUYAMA,Mitsue;NAGAO,Masanobu2018/12～

BookUnrefereedMonographCo-authorWakabayashi, Hiroyasu;TOKUYAMA, Mitsue;NAGAO, Masanobu2018/4/30～

PapersIn refereedAcademic JournalCo-authorTOKUYAMA,Mitsue;NAGAO, Masanobu;WAKABAYASHI, Hiroyasu2017/10～

Academic presentationTOKUYAMA,Mitsue;NAGAO,Masanobu;WAKABAYASHI,Hiroyasu2017/10～

PapersIn refereedAcademic JournalCo-authorNAGAO, Masanobu;TOKUYAMA,Mitsue;WAKABAYASHI, Hiroyasu2016/10～

Academic presentationNAGAO,Masanobu;TOKUYAMA,Mitsue;WAKABAYASHI,Hiroyasu2016/10～

BookUnrefereedMonographCo-authored chapterKOHSAKA,Ray;TOKUYAMA,Mitsue2015/12/25～

BookIntroduction to Marketing: Studying through CasesUnrefereedMonographCo-authored chapterTOKUYAMA,Mitsue2015/8/20～

BookMastering Case Study Research through CasesUnrefereedMonographCo-authorTOKUYAMA,Mitsue2015/4～

BookThe Dynamics in East Asian Economies and IndustriesUnrefereedMonographCo-authored chapterTOKUYAMA,Mitsue2015/3/31～

Bookmarketing for ultra-high involvement consumersUnrefereedMonographCo-authored chapterTOKUYAMA,Mitsue;2015/3/30～

PapersUnrefereedIn-house publicationTOKUYAMA,Mitsue;2013/3/31～

PapersUnrefereedIn-house publicationCo-authorTOKUYAMA,Mitsue;NAGAO, Masanobu;2013/3/5～

PapersUnrefereedAcademic JournalCo-authorTAKAHASHI, Hiroyuki;TOKUYAMA,Mitsue;2012/10/5～

PapersUnrefereedAcademic JournalTOKUYAMA,Mitsue;;2012/8/25～

PapersUnrefereedIn-house publicationSingle-AuthorTOKUYAMA,Mitsue;2012/3/31～

PapersUnrefereedMonographSingle-AuthorTOKUYAMA,Mitsue;2011/4～

Academic presentationTOKUYAMA,Mitsue2010/7～

Academic presentationTOKUYAMA,Mitsue2010/5～

Academic presentationSingle-AuthorTOKUYAMA,Mitsue2010/4～

PapersUnrefereedMonographCo-authorKOHSAKA,Ray;TOKUYAMA,Mitsue;;;2010/1/10～2010/1/10

PapersIncorporating Biodiversity in the Japanese Private Sector: An analysis of a preliminary survey conducted on the Nippon Keidanren Business AssociationUnrefereedIn-house publicationCo-authorRyo KOHSAKA;Mitsue TOKUYAMA;;;2009/9～2009/9

PapersUnrefereedMonographCo-authorTOKUYAMA,Mitsue;NAGAO, Masanobu;;;2009/6/20～2009/6/20

PapersUnrefereedMonographCo-authorTOKUYAMA,Mitsue;WAKABAYASHI, Hiroyasu;;;2009/6/20～2009/6/20

Academic presentationUnrefereedTOKUYAMA,Mitsue2007/6～

PapersUnrefereedOtherSingle-AuthorTOKUYAMA,Mitsue2007/3～

PapersUnrefereedOtherSingle-AuthorTOKUYAMA,Mitsue2006/6～

Academic presentationUnrefereedTOKUYAMA,Mitsue2005/9～

Academic presentationTOKUYAMA,Mitsue2005/6～

Academic presentationSingle-AuthorTOKUYAMA,Mitsue2005/5～

PapersUnrefereedOtherCo-authorTOKUYAMA,Mitsue;Kanno,Saori2005/3～

PapersUnrefereedIn-house publicationSingle-AuthorTOKUYAMA,Mitsue2004/3～

BookUnrefereedMonographCo-authorUEDA,Takaho;TOKUYAMA,Mitsue2003/5～

PapersIn refereedAcademic JournalSingle-AuthorTOKUYAMA,Mitsue2003/3～

PapersUnrefereedOtherSingle-AuthorTOKUYAMA,Mitsue2003/3～

PapersUnrefereedIn-house publicationCo-authorUEDA,Takaho;TOKUYAMA,Mitsue;HATAI,Saori2002/9～

PapersUnrefereedAcademic JournalCo-authorUEDA,Takaho;TOKUYAMA,Mitsue2002/6～

Academic presentationTOKUYAMA,Mitsue2002/6～

Academic presentationCo-authorUEDA,Takaho;TOKUYAMA,Mitsue;Hatai,Saori2002/5～

Academic presentationUEDA,Takaho;TOKUYAMA,Mitsue2002/4～

PapersUnrefereedAcademic JournalSingle-AuthorTOKUYAMA,Mitsue2002/3～

Academic presentationTOKUYAMA,Mitsue2001/12～

Academic presentationTOKUYAMA,Mitsue2001/11～

Academic presentationTOKUYAMA,Mitsue2000/11～

Courses Taught

Senior Seminars
Data Analysis (Lab.)
First Year Seminar
Marketing Research
Junior Seminars
Marketing
Thesis Guidance
Value creation in the digital society